Brad Ives was named Asst. Secretary for Natural Resources in January 2013. He oversees the following divisions and offices within the department: Marine Fisheries, Parks and Recreation, Conservation Planning and Community Affairs, NC Museum of Natural Science, Aquariums, and Zoo. He also supervises the Natural Heritage Trust Fund Director.
Brad has extensive experience in renewable energy, most recently with Semprius, Inc., a North Carolina-based manufacturer of advanced solar panels. During his career, he has served as Chief Executive Officer for Integro Earth Fuels, Inc., a biomass energy technology company, and was the founder and CEO of Illumination Renewables LLC, a renewable energy project development company.
During his time with Illumination Renewables, the company partnered with Siemens to develop an award-winning landfill gas-to-energy project in Baton Rouge, Louisiana to provide renewable energy to an ExxonMobil plant. The project had a meaningful impact on the environment,equivalent to removing 59,000 cars from the roads or planting 79,000 acres of new forest. The project is an example of how companies can work to protect and enhance the environment while also saving money on energy costs.
Brad grew up in Brevard on a summer camp in the North Carolina mountains that has been in his family for four generations. A childhood spent hiking in the Pisgah National Forest and canoeing on the French Broad River instilled a love for his home state’s beauty and natural resources, eventually leading him to take on his current position with the state agency charged with protecting them.
The Friends of the River Award is presented annually to persons, private organizations, civic groups, and public agencies who have made a significant contribution toward the restoration and enhancement of the French Broad River (or tributaries) as a recreational, economic, and cultural resource for the residents of Buncombe, Henderson, Transylvania, and Madison counties. Contributions that may be recognized are those which:
(1) create a community awareness of the river
(2) provide legislative, technical, or funding support for river improvement projects
(3) stimulate or use citizen volunteers for river improvement, and
(4) further an understanding of the river as a natural resource.